When thinking of product placement, a specific movie scene comes to mind. This scene is found in the movie Wayne's World. They are discussing Wayne's contract with a sponsor, Wayne replies that "that is where I draw the line. Contract or no contract, I will not bow to any sponsor." The scene takes a turn for funny when there are several blatant and intentional product placements. Even shown in a teasing manner, product placement still holds its purpose. Product placement is an extremely efficient way of advertising.
Even the most blatant and obvious product placement does its job: it makes the viewer think of the product. The thought still happens and recognition still occurs. A lot of teenagers will find these blatant product placements funny and may even find themselves smart for recognizing them, either way they are still acknowledging the brand or the product. On TV shows such as American Idol, everyone notices the coke glasses found on the judges' tables.
Subconsciously, our brain associates product placements with brand names and products when we shop. Even if we think that we are immune to product placement, it still finds a way to corrupt our minds. It is a very efficient way of reaching teens since teens are so impressionable and watch TV and movies on a regular basis. If they see a new bag on their favorite TV show, then they will want to got purchase a bag for themselves. TV sets the trends that teens follow, so product placement is very effective.
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